52 Weeks of Engaging Dog Blog Ideas (plus FREE download!)
Have a dog blog (or thinking of starting one), but need some topic & strategy inspo from someone who knows the industry? Grab your planner! Here’s a full year’s worth of topics to build your authority, engage your audience, and persuade the fence jumpers that the grass is greener on your side.
I’ve split these ideas into categories to make them simple to read, brainstorm and customize. Each category explains why they work and what audience they speak to. I also give tips for using these ideas and some FAQs about them at the end of the article.
Ready? Let’s dive into the flying fur of options that await you…
Success-Story Dog Blogs
These blogs work because they are the ultimate relatable content. When you know someone has been in your shoes, it creates a bridge of trust. Dog parents with the specific problem that you can solve are your target audience here. They’re looking for answers from someone who understand what they’re going through.
Use these blogs as a powerfully persuasive tool to prove you solved an issue for someone just like them.
Show a client case study/interview.
Create a captioned photobook timeline showing proof of change.
Make a list of steps to take to achieve a similar goal.
Offer an expert’s advice or perspective on a specific issue.
Build a full blog from testimonials and section off or color code them into categories for visual ease.
Breed-Highlight & Deep-Dive Blogs
These are fun and informative blogs that can explore as far and wide as your heart desires! They speak to dog moms and dads of their individual breed and work because the advice and topic is so specific.
Sprinkle these in or do a series on the different aspects of a breed to really establish your credibility and drive that ultra-niche traffic right to your website.
Explore the origins of a dog breed. (Include lots of pictures!)
List common health issues and how to handle them.
Expose what to look out for in a breed’s temperament (or breeder) and ways to combat issues.
Create a quiz or “qualifier” list to help readers find out if a certain dog breed is suitable to them.
Breakdown the grooming needs of a particular dog breed (or coat type).
Offer training advice from an expert in that breed.
Give pros and cons of the breed.
List breed support groups (online or locally).
Audience-Contribution Dog Blogs
Want a great way to interact with your audience to get them clamoring for your attention? Offer them the coveted pedestal of recognition!
These dog blogs can be works of fiction for the purpose of entertainment, or honest stories from their past experience. Many times, you will find people are already leaving this content in the comments throughout your socials, emails, and more. (Hey, who doesn’t love a heartwarming journey or a funny story about a pooch?)
Use these blogs to attract and nuture your most active followers. It will breed more action as you’re consistent with your feedback and praise for their participation.
Hold a story-writing contest and post a weekly or monthly chapter to your blog.
Begin a “customer-crafted” blog from real-life story submissions.
Feature a “customer highlight” blog. (Include snapshots for extra connection!)
Begin a “Pack Sack” blog of businesses you recommend and their links. (See if they’ll do the same for your brand!)
Make a “Dog Pile” blog filled with photos and captions of your customers, both old and new.
Age-Related Dog Blogs
This is one of the most versatile categories you can choose! You could do a single feature blog for each age group, or create completely different sections filled with helpful tips and tricks for each stage of a dog’s life.
The best part is that the dog parents will auto-sift themselves. Through analytics, you can see which category has the most traffic, to know where to focus your attention for a particular crowd.
Go through the process from conception to birth and why it matters to the dog parent.
Emphasize the importance of choosing the right breed.
Do an in-depth study on potty training.
Offer a basic training guide.
Suggest ways to exercise their dogs (think outside the box).
Cover the “ruff” adolescent phase.
Show the pros and cons of neutering/spaying their pup.
Explain the differences and expectations of raising a male or female pup.
Go through the aging process and how to prepare themselves and their dog.
Lifestyle Dog Blogs
These blogs add so much flavor and fun to a brand image. If you offer stylish dog clothes, fun chew toys, or a unique service option, these are great for building out your brand’s character and identity.
They also do well on social media and can create a whole new side interest for your followers.
Offer a seasonal lookbook of styles, recipes, destinations, or activities to try.
Create a list of dog name ideas that follows a theme. (This would be a fun monthly section.)
Do a dog meme collection, but make it branded to your business.
Build out a list of favorite quotes, jokes, or puns about dogs.
Make a fun “Hair Lair” blog on unusual, polished, or hilarious dog haricuts.
How-Tos and Listicle Dog Blogs
Of all the categories, this is probably the most popular. They’re easy to skim and speak directly to the crowd looking for help in this area. Be creative and watch what other successful dog companies are doing. There’s always a list of something no one has made yet.
Show the “top 10” reasons dog parents need what you offer.
Go in depth on how to correct their dog’s problem, issue or habit.
Offer downloadable charts or an extensive bullet list.
Explain how to choose the best of something for their dog.
Suggest steps to take to make their life easier in some way (i.e. revamping their dog’s feeding routine.)
List out the best breeds for specific needs (i.e. hunting, guide dog, or companionship)
Create a master list of clickable links to foundations, charities or non-profits.
Give your audience an opportunity to vote from a list of possible products/services you’re considering offering.
Dog Vlog Blogs
Admit it. How many times have you gotten sucked in by YouTube when you meant to spend that time reading? Much as I love to read, it’s just easier sometimes to stare and be spoon fed the information.
The same is true of many dog lovers. Movement and sound draw our attention and oftentimes seeing an explanation or watching a tutorial sticks with us longer than reading words on a screen. One of the coolest things about having a vlog on your blog is that you can embed a YouTube video right into the page!
I suggest adding the transcript and closed captions under it for the hearing impaired or in case there’s trouble loading the video. But, this method will reach the younger generations of dog owners while giving your blog a fun and unique feel that is unmistakably your brand.
Record a weekly diary of the goings on at your business and feature the benefits the watcher will get from them.
Hire or train a personality to be the face of your company and have them read off tips, tricks, and hacks to help the viewer.
Create a series of helpful guide videos.
Repurpose written blogs into vlog content.
Clip snippets of a vlog to create a tease on social media.
Do basic introductions/interviews with company officials and important figures.
Have About Us vlogs explaining your passion and why you got into the dog business.
Photo Album Blogs
Sometimes a blog can be more of a story through pictures. Make sure you caption each photo you post or have words describing what each represents.
This is excellent for any kind of audience as pictures tend to stay in our mind’s eye. Be sure to treat this blog with care and style it well, so it doesn’t look thrown together. It’s always a fun reference to look back on for more content inspo, too.
Use candid company photos or employee cameos for that relatable, human feel.
Add business trip pictures to show the “always learning” side of your brand.
Have a “Paw of Fame” section to highlight frequent visitors, accomplishments of some kind or beloved dogs who’ve crossed the rainbow bridge.
Have your customers submit photos of their dogs to be added in frames with your brand name and logo.
Create a “Dog Yearbook” for each season and have each “student” sign it with a quote or paw print.
There are quite literally endless ideas and topics you could use to create an engaging, comprehensive, and helpful blog for your brand!
Not only does a blog benefit your online visitors, it helps the search engines know what you’re all about so they can better match you with those looking for what you have to offer. This will up your chances of getting in front of the right crowd online. AKA SEO.
The only limits are your imagination, time, and energy. By using any of these ideas regularly and strategically, your blog should grow to provide you with a glorious following and tailored results to meet your goals.
Covering each topic idea
Just because you’re in one particular part of the industry doesn’t necessarily mean you can’t offer helpful advice or tips in another area. You don’t always have to be the top expert to give solid, tried-and-true advice. It’s always good to have the basics available for your customers to reference, and it’s easier for them to continue following who they already trust (AKA YOU!).
By offering full-circle support via a comprehensive dog blog, you’re not only building your brand authority, but also providing a central hub of helpful info for clients who don’t have the time or energy to look for yet another expert.
Trust me, they’ll thank you.
Here’s some industry-specific categories that work with each dog blog idea:
Nutrition
Training
Grooming
Clothing styles
Socialization techniques
Apparel and accessories
Diet, food, and treats
Health and wellness
Travel
Public safety
Guide dogs
Canine law enforcement
Charities & donations
FAQs
How do I choose and structure a dog blog title?
The best blog titles are specific, intriguing, and offer immense value.
For example, instead of using 5 Ways to Train Your Dog, you could enhance it by saying 5 Mysterious Methods Experts Use to Teach Their Dogs this ONE Trick.
Doesn’t that sound more interesting? It makes you think, What on earth are the “experts” keeping from me? And what ONE trick is so important to gatekeep this info? *Clicks on article*
How do I know what dog topics will speak to my audience?
The best advice I can give you is to know who you’re talking to. Are you a company that caters to first time dog parents? Don’t overwhelm them with a bunch of technicalities. Feed them the basics and help them learn. Do you have a niche-market for Beagles? Focus on in-depth blogs surrounding their care, and lifestyle.
You can also gain valuable insight from online forums and your own community. Interact with your followers and ask what would help them the most. Solving their biggest problems will always yield the most fruit for both you and your customers.
Can you help me brainstorm and/or write some of this for me?
I sure can! If you’d like to discuss ways to use the information in this blog, just reach out for a FREE consultation by filling out the form below or emailing me at allison.dogmomcopywriter@gmail.com.
Whatever your purpose or drive behind crafting quality dog blogs, remember to be honest, genuine, and always have your customers’ benefit in the forefront of your mind. It’s the best way to build a good reputation and see those high-quality results!
