Who is dog mom copywriter and how can she help me?
Great questions! Let’s start with who I am.
My name is Allison Tunin. Born and raised in Indiana, I grew up surrounded by corn fields, cookouts, and man’s best friend. 🐕🐶🌽
As a christian who loves and lives for my Lord and Savior Jesus Christ, I have been blessed to be a dog mom of multiple breeds for over 20 years. I’m no stranger to the sleepless-puppy nights, wet-nose snuggles, potty-training victories, hair-matted couches, and heart-wrenching loss that come with the joys and sorrows of being a pup parent from beginning to end.
My heart has always leaned towards dogs. They give us unconditional love (reflecting their Creator) without judgement or prejudice. My entire life is a testament to their sweet companionship and love. They’ve been my best friends, and my children.
I know the heartache and anxiety pup parents can feel, and how scary it can be when you’re looking for an answer that no one seems to have. Because of this, I decided to use my skills and experience to help other dog moms and dads understand how they can provide the best life possible for their pups by choosing brands that truly meet the needs of their fur baby.
I started dogmomcopywriter.com to help dog parents understand what your brand can do for them: Answer their deepest needs, so they no longer have to worry they’re giving their fur baby the best.
Now, for what I can do for you!
I can remove any worry about your brand’s copy quality. It’s all about what matters most to YOU! Whether that’s web copy, blogs, social blurbs, eBooks, emails or anything requiring words that persuade, I make clear the benefits of choosing your brand. Years of experience in customer service and human relations has taught me how to talk to people in a way that resonates with their needs. Your brand will make their lives better. The words I write for you will prove it.
I am a partner you can trust and depend on. Too often generic writers don’t take their work seriously. There’s no excuse for missing deadlines, lack of communication or shady dealings. I’m also a human being with deep understanding of how dog people think and feel. No AI model can replicate the human heart.
I provide honest feedback and another point of view. Your audience’s problems are your problems. I’m here to provide a laser-focus on solving them. Your brand’s solutions are the answer they need. All that’s missing is the doorway to possitive and helpful persuasion to open their eyes to it: Emotionally-intelligent dog copy that resonates and allows your clients to feel like you “get” them.
My job is to craft dog copy in your brand’s voice and tone so that your ideal audience will see YOUR UNIQUE ABILITY to meet their needs, so they take action towards your bottom line.
“Everyone thinks they have the best dog and none of them are wrong.”Unknown
Communicating and connecting through the written word is the number one way to get more eyes and hearts on your dog brand.
How can I convey it? Over the years I have served in many positions requiring hands-on work in doggy daycare and boarding facilities, pet hospitals, pet retail stores, and even ringside at dog shows throughout the Midwest USA.
I have multiple certificates in academic education, dog grooming and training, as well as CEUs in SEO Copywriting, English, Proofreading & Copyediting, and Research, just to name a few. I am also a graduate of the AWAI Copywriter Method program.
But most importantly…I LOVE DOGS. And I know their parents.
My many years of experience in both online content creation and working with man’s best friend (and their parents) have enabled me to deliver high-quality copy that will connect with your reader on a professional AND personal, paws-on-the-ground level.
How am I qualified to write about dogs?
Here are a few of my credentials.
Stay tuned for more to come!
How do I stand out from the pack?
In a word: Empathy.
My ability to connect with the reader comes from many years of experience as an active pet parent in the dog community. My unique approach champions your brand voice with a deeply woven understanding of “how dog people talk” to create copy that can resonate with your target audience for the best possible reach.
Simply put, I know your audience, because I AM your audience.
At the end of the day, you want copy that drives the reader to take action towards your brand. That’s where the paws meet the pavement…and where I come in :)
P.S. You can’t get that level of personalization from a big-wig writing agency.